Pre-industry organizations have urged the government to extend the pre-determined July 6 deadline for submitting suggestions and objections on the draft e-commerce policy. Discussions took place between some industry associations and the Ministry of Consumer Affairs in this regard. In this, industry organizations have urged to extend the time limit for making suggestions on the draft e-commerce policy. According to the news agency Reuters, giants like Tata Group and Amazon Inc. have called the strict rules harmful for the e-commerce sector. Some organizations believe that the proposed guidelines will not benefit the customers and the MSME sector will also be at a loss. The government has made proposals like banning fake flash sales and misselling and the appointment of Chief Compliance Officer or Grievance Redressal Officer under amendments to the Consumer Protection Act, 2020.