Kolkata | Senco Gold & Diamonds has announced the appointment of renowned Bengali actress Isha Saha as its regional brand ambassador. The actress will be endorsing Senco Gold's bridal jewelery collection. As part of the Summer Wedding Jewelery campaign, Senco Gold & Diamonds has also released a new music video titled 'Lilabali' starring Isha Saha. The music video captures the beauty of the modern bride dressed in Senco Gold's new bridal jewelery collection during various wedding rituals and events which include the haldi ceremony, mehandi ceremony, joyful music, wedding and grand reception. Former Indian cricketer Sourav Ganguly endorses the men's jewelery collection of the brand called "Aham" and sports star Dutee Chand is associated with the brand's Everlight and Pride collection.