Hyundai has kicked off a major promotional offer this September, with buyers able to avail discounts of up to ₹5 lakh on select new car models. The campaign aims to boost sales ahead of festival season and offers attractive benefits across multiple variants, making premium trims more accessible for many and offering cost savings for budget-seekers.
Discounts & What Models Are Included
-
The highest savings—up to ₹5 lakh—are available on higher-end Hyundai SUVs and premium models. These are generally top trims loaded with features, where the discount helps offset the jump between base and premium versions.
-
For mid-segment sedans and compact SUVs, discounts are more modest but still meaningful: buyers can save ₹1-2.5 lakh depending on trim level, dealership, and stock availability.
-
Entry-level variants receive smaller rebates. These are aimed at first-time buyers or those looking for a basic model without adding many add-ons.
Key Offer Types
-
Cash discounts to directly reduce the on-road price.
-
Exchange bonuses for trading in old vehicles.
-
No-cost or low-cost financing deals, including special interest rates, lower down payments, or longer EMI tenures.
-
Accessory bundles such as body kits, infotainment upgrades, paint protection, or extended warranty offers thrown in to sweeten deals on higher trims.
Why Hyundai Is Doing This
This promotional strategy serves multiple goals. With increasing competition from other manufacturers and rising inventory pressure, Hyundai is using these incentives to move units quickly. Festival season demand is also part of the equation—buyers tend to purchase vehicles during seasonal offers, so a strong discount structure helps capture that demand. Additionally, newer models are already announced or arriving, so dealerships may be clearing older inventory.
What Buyers Should Keep in Mind
-
The discounts vary widely by city and dealer—in metro areas vs smaller towns, pricing and offers may differ. Always check your local showroom.
-
Higher discount amounts typically occur on higher trims where margins are higher, not base models.
-
Some offers may be contingent on financing or trade-in deals, which can limit flexibility.
-
Vehicle availability and wait times might be longer depending on demand; buyers are advised to book early.
